ブランド; The Brand
Driven by our passion for vintage textiles, Japanese culture, and design, we aim to create exquisite pieces of garments and accessories by transforming traditional textiles into signature pieces for the modern lifestyle.
Attention to Details
No thread is misplaced. Before fast fashion and mass-manufactured fabrics, weavers and tailors were synonymous with artisans.
Every piece was made with meticulous craftsmanship. Every design held deep meaning. Every piece is a masterpiece. That passion for textiles can never be replaced by machines.
We are driven by our passion for antique, old and mid-century textiles from Japan and India, countries with a long-standing history, culture and the highest level of textile tradition passed on from generations by textile masters artisans of the highest level.
もったいない; Only the Finest
Today these fabrics are disused, but still their beauty is unparalleled.
We want to continue the legacy of these fabrics, so we take only the best parts of the vintage textile and incorporate them into our modern designs.
Our design philosophy is rooted in the Japanese cultural tradition of 'Mottainai', which conveys a sense of regret to wastage and respect for resources.