ブランド; The Brand
Driven by our passion for vintage textiles, Japanese culture, and design, we aim to create exquisite pieces of garments and accessories by transforming traditional textiles into signature pieces for the modern lifestyle.
Attention to Details
No thread is misplaced. Before fast fashion and mass-manufactured fabrics, weavers and tailors were synonymous with artisans.
Every piece was made with meticulous craftsmanship. Every design held deep meaning. Every piece is a masterpiece. That passion for textiles can never be replaced by machines.
We are driven by our passion for antique, old and mid-century textiles from Japan and India, countries with a long-standing history, culture and the highest level of textile tradition passed on from generations by textile masters artisans of the highest level.
もったいない; Only the Finest
Today these fabrics are disused, but still their beauty is unparalleled.
We want to continue the legacy of these fabrics, so we take only the best parts of the vintage textile and incorporate them into our modern designs.
Our design philosophy is rooted in the Japanese cultural tradition of 'Mottainai', which conveys a sense of regret to wastage and respect for resources.
What they say..
Pleasant and curated boutique, in the quiet streets of Tiong Bahru. Pino made the whole experience a splendid one; friendly, easy-going and service-minded. Passionate about his artworks and designs, which really is something that intrigues me. I bought an artwork which his team properly wrapped for me so that I could bring it on the plane all the way back to EU.
Grazie mille, Pino!
A little hidden treasure in the heart of my favourite weekend hangout spot in Tiong Bahru. The shop was an unexpected discovery, but meeting Pino the designer of all the awesome unique pieces of fashion art was the best experience ever. I usually don't enjoy shopping that much, but meeting Pino and watching him in action, curating, matching and recommending various outfits was sheer joy. I was quickly absorbed by his infectious energy and creativity. I will be back!